A community activist, a retired MPD lieutenant, a former congressional aide, and two Milwaukee Bucks in-game hosts are featured in the new radio line-up for 101.7 The Truth, the station announced Monday. The new local line-up will broadcast 7 a.m. to 6 p.m. M-F.
The Truth is an audio platform that will embrace Milwaukee’s black community — a marketplace where authentic conversations will challenge and inspire; incorporating raw, honest perspectives true to what is really going on in our communities.
“The search for our on-air talent was not easy and every one of our hosts has a different perspective of Milwaukee,” said Cherie Harris, general manager of 101.7 The Truth. “The city is home to many creative and talented voices who have a unique story to share.”
The lineup:
MKE in the Morning w/ Mel and Joe, 7a – 10a
The Truth w/ Sherwin Hughes, 10a – 1p
The Tory Lowe Show, 1p – 4p
The Truth in the Afternoon w/ Dr. Ken Harris, 4p – 6p
Joe Brown, a native of Milwaukee, has a passion for the city and entertainment. He is an in-game host for the Milwaukee Bucks and is looking forward to listening, learning and laughing with the entire city. Each morning from 7 to 10 a.m., Joe Brown will be alongside Melanie Ricks.
Melanie Ricks has a love for hosting, public speaking and dancing, previously a member of the Milwaukee Bucks dance team and currently seen as an in-game host with the Milwaukee Bucks. Most recently, Ricks hosted the 2020 NBA All Star Game in Chicago. Ricks and Brown joined Wis. Morning News to discuss their new show.
Sherwin Hughes will take the mic mid-morning. He has a lengthy background working in public policy, working for then-Congressman Tom Barrett during the 107th Continental Congress, and in 2005, was appointed to lead and chair the Wisconsin State Elections Board. Hughes has a true passion for broadcast journalism, most recently heard on “The Forum,” a program which aired on two other Milwaukee radio stations from 2012 to 2019. Hughes joined Wis. Afternoon News on Monday.
Tory Lowe is an advocate seeking to abolish the socioeconomic segregation and racial tension that continues to plague our inner-city communities in hopes of promoting a more stable, thriving society. He has personally assisted in locating over 188 registered missing people in the city of Milwaukee. His passion and experience will capture listeners during the afternoon hours each weekday. Lowe discussed the new opportunity on Wis. Afternoon News on Monday.
Dr. Ken Harris joins the station as a retired Lieutenant from the Milwaukee Police Department, current Assistant Dean of Professional Development and Program Chair of the Bachelor of Science in Justice and Public Policy at Concordia University, and with several decades of media experience as an announcer, host, and producer in radio. He will close out each weekday from 4 to 6 p.m.
“Our goal when recruiting was to find talent who were unapologetically and authentically Milwaukee, and we are confident we chose outstanding leaders who have already made an impact on the city through their service,
advocacy, and fight for justice and equality,” said Kyle Wallace, operations manager of 101.7 The Truth.
Beginning January 4th, listen to 101.7 The Truth on The Truth App or 1017thetruth.com. Follow on all social media platforms: Facebook @101.7 The Truth, Instagram @101.7 The Truth, and Twitter @101.7 The Truth.
WTMJ Radio and 101.7 The Truth are both owned by Good Karma Brands.
