Before hosting The Upswing, entrepreneur Jeff Sherman built an extensive online following through the website OnMilwaukee.com. On today’s WTMJ Conversations, Libby Collins turns the tables on Jeff Sherman. Throughout his professional career, Jeff has worked to build community in Milwaukee. Listen to hear his thoughts on leadership, an inside scoop on projects like the Hop and American Family Field, and what happens when a unique idea goes awry. It’s all ahead on this inspiring edition of WTMJ Conversations! Listen in the player above.
A partial transcript is provided below, courtesy of eCourt Reporters.
JEFF SHERMAN: Early on, we did an April Fools’ edition. So, we did an April Fools’ story on the Betty Brinn Children’s Museum. And it came out saying that the Betty Brinn Children’s Museum was going to launch a Betty Bar. And we photo shopped a bunch of parents drinking and doing shots and the kids crying and running around. And it somehow went out in the National Children’s Museum email list. So, all of these national leaders got it, and they thought it was real.
So, I got a really mean call from the board president, like, just reaming me out. And I’m like, okay, I’m really sorry. I’m really sorry.
And then I hung up the phone, and a marketing director called me after that and said, Jeff, I’m really sorry that had to happen, yeah, the board’s really upset. But at the same time, we got a ton of coverage out of that, and a lot of people are mentioning our name, do you want to join the marketing committee?
