What digital ads will be targeted to voters in Wisconsin by each political candidate?
Where is the money being spent?
Decision Wisconsin Podcast Host Steve Scaffidi talked with Steve Kroll, President of Granular, a digital advertising and marketing firm in Milwaukee. Kroll breaks down how digital advertising shaped previous presidential elections and the impact of digital ads for the upcoming 2024 presidential election.
Steve Scaffidi is also the host of the Political Power Hour on 620 WTMJ, Monday through Friday, 9–10 a.m.
Decision Wisconsin is presented by Pasternak & Zirgibel.