MILWAUKEE – Harley-Davidson Inc. shipped 53% fewer motorcycles in its latest quarter than a year earlier, with revenue from motorcycles falling 60%, representing a worsening of financial results from the previous lackluster quarter, the Milwaukee Business Journal reported Wednesday.
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“The net loss was $117 million which was worse than stock analysts were expecting,” MBJ senior reporter Rick Kirchen told WTMJ’s Wis. Morning News.
And things aren’t expected to improve this quarter.
The Milwaukee-based company (NYSE: HOG) said overall revenue for its quarter ending Dec. 31, 2024 decreased 35% from the same period of 2023 to $688 million, Kirchen reported. Overall revenue includes the company’s financing business, which posted a slight increase in revenue.
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