MILWAUKEE – Harley-Davidson Inc. shipped 53% fewer motorcycles in its latest quarter than a year earlier, with revenue from motorcycles falling 60%, representing a worsening of financial results from the previous lackluster quarter, the Milwaukee Business Journal reported Wednesday.
RELATED: Chris Stapleton to headline Harley-Davidson 2025 Homecoming Festival
“The net loss was $117 million which was worse than stock analysts were expecting,” MBJ senior reporter Rick Kirchen told WTMJ’s Wis. Morning News.
And things aren’t expected to improve this quarter.
The Milwaukee-based company (NYSE: HOG) said overall revenue for its quarter ending Dec. 31, 2024 decreased 35% from the same period of 2023 to $688 million, Kirchen reported. Overall revenue includes the company’s financing business, which posted a slight increase in revenue.
TOP MILWAUKEE BUCKS HEADLINES FROM THE 620 WTMJ NEWS TEAM:
- Lease agreement signed for shared training facility between MATC and the Bucks
- Bobby Portis’ home burglarized, many “prized possessions” stolen during Bucks game
- Milwaukee Bucks’ schedule updated for postponed game, adding another back-to-back
- Milwaukee’s Andre Jackson Jr. commits to Slam Dunk Contest + latest on Bucks vs. Heat delays
- Bucks’ Doc Rivers, Marques Johnson named candidates for Basketball Hall of Fame’s Class of ’25
READ: Bucks commit to sustainability projects through partnership with Wilo
