Live music fans will get to hear an as-of-yet not announced band in downtown Milwaukee next Friday as part of a “Cheers to Milwaukee” event celebrating Miller's 160 years in Milwaukee.
The concert starts at 9 p.m. in what Miller calls “the perfect kickoff to summer.” Every attendee to the free concert – tickets required – will also get a complimentary Summerfest ticket.
People who want tickets can head to the Girl in the Moon shop at the Miller Brewery to get tickets or check out the Facebook Event page here.
“This is just another way of supporting and giving back to our community,” said Jim Kanter, MillerCoors General Manager for Wisconsin, in a statement. “From the Brewers to the Bucks, from Summerfest to the State Fair, Miller has an established and extensive history of investing in this city and its residents who have also supported us for more than 160 years.”
“We are thrilled to be a part of this event and help Miller Brewing thank the city of Milwaukee for their support over the last 160 years by hosting a really cool, free concert at The Riverside Theater with a band we know everyone will love,” said Gary Witt, CEO of The Pabst Theater Group, in a statement. “We are proud that The Riverside Theater has helped to bring Milwaukee back to life and ‘Cheers to Milwaukee’ will be another great night of music and, of course, the beer that put Milwaukee on the map.”
Jim Kanter joined Wisconsin's Morning News with additional details. To listen, click in the SoundCloud player below.