In a multi-million dollar advertisement set to air during Sunday’s Super Bowl, Scout, the golden retriever of WeatherTech CEO David MacNeil, tells his true story of how the School of Veterinary Medicine at the University of Wisconsin-Madison helped save his life.
During the filming of this year’s ad, Scout collapsed and a tumor was discovered on his heart.
The company decided to forgo its original plan to talk about its products in this year’s ad and instead chose to let Scout tell his story.
WeatherTech CEO David MacNeil joined Wisconsin’s Morning News with more on his decision to promote the School of Veterinary Medicine in his 2020 Super Bowl ad.
Listen to the full interview below.