The Milwaukee Brewers will have a major change coming their way after the 2020 season with now-Miller Park being re-named with new naming rights sponsor American Family Insurance.
MillerCoors, with more than a century of beer heritage in Milwaukee, responded to the news early Tuesday afternoon.
More coverage:
– Miller Park, home of the Milwaukee Brewers, to change name with American Family Insurance sponsoring
– Emotional social media reaction to Miller Park name change
– American Family Insurance, new Brewers stadium partner, and its growing naming rights footprint
Journal Sentinel beat writer and WTMJ Brewers 360 contributor Tom Haudricourt shared MillerCoors' words:
Statement from MillerCoors: “American Family Insurance proactively pitched the Brewers an incredibly rich offer for the future naming rights to Miller Park, and we’re proud to welcome American Family to the family we’ve been part of for generations.” There you have it.
— Tom (@Haudricourt) January 22, 2019
More from MillerCoors: “While the name on the stadium will change after the 2020 season, we fully expect Brewers fans inside and outside the stadium will continue to celebrate every home run and every strikeout with one of our beloved brands.”
— Tom (@Haudricourt) January 22, 2019
The second statement seems to show that Miller will continue its beer presence inside the home of the Brewers far beyond 2020.