Harley-Davidson will be eliminating 700 positions globally by the end of the year in accordance with its new The Rewire strategy.
According to the Milwaukee Business Journal, the moves represent a dramatic streamlining that will affect more than 500 current employees.
This comes after Harley-Davidson previously announced more than 100 positions cut at its York, Pennsylvania, and Tomahawk locations.
Harley-Davidson also said chief financial officer John Olin will be leaving the company immediately.
Industry analyst Mark Gardiner joined Wisconsin’s Morning News for more on this story and the future of Harley. Listen in the player above.