Miller Lite wants you to unfollow them on social media.
Yes, you read that right… They WANT you to unfollow them.
They’ll even give you a free beer for doing so.Â
A new ad campaign by the beer company highlights the fun of going out and enjoying a beverage with friends, rather than being home alone on social media.
You can watch below.
Andy Larsen, VP/Director of Public Relations at Boelter + Lincoln, tells Wisconsin’s Morning News that though it may seem odd, it’s actually a smart move on the company’s part.
Listen to his full interview below.Â