MILWAUKEE, Wis. — Harley-Davidson is raising its full-year sales forecast despite reporting lower profit and revenue during the second quarter.
The Milwaukee-based motorcycle maker reported net income of $80 million, or 75 cents per share, down from $108 million a year ago. Revenue fell 6% to $1.23 billion, as higher raw material costs, product mix and foreign exchange impacts weighed on results.
Despite the weaker quarter, Harley raised its 2026 guidance, now expecting global motorcycle retail sales of between 133,500 and 138,500 motorcycles, up from its previous forecast of 130,000 to 135,000 units.
President and CEO Artie Starrs said the company continues to make progress on its “Back to the Bricks” turnaround strategy, which focuses on expanding Harley’s lineup of more affordable motorcycles while maintaining healthy dealer inventory levels.
The company said it remains confident its strategy will strengthen sales and create long-term value despite ongoing cost pressures.
