GLENDALE – Founded in 1985 by Randy Sprecher, Milwaukee’s first craft Brewer, Sprecher Brewing Company, is celebrating 40 years with special tours, events, and even free root beer. Randy Sprecher left the former Pabst Brewing Company in Milwaukee to found Sprecher in the Walkers Point Neighborhood, featuring Special Amber, Black Bavarian and Hefe Weiss, as well as rotating seasonal beers. Randy introduced root beer early on, so kids could get a taste of something special while their parents were on brewer tours.
In 2020, Randy Sprecher sold to a small group of local investors, lead by the company’s current President and CEO Sharad Chadha.
Wednesday, August 6th, National Root Beer Float Day
Sprecher Brewery, now located at 701 W. Glendale Avenue in Glendale from 11 am to 2 pm today is offering a free bottle of root beer while supplies last. The gift shop will be open to purchase 4-packs or cases of root beer and other Sprecher products. The first 40 people who purchase a case of root beer will receive a free Sprecher hat. Tours run at 1, 2, 3 and 4 pm where you can see how the brewing process occurs. Book a tour: https://sprecherbrewery.com/pages/brewery-tour.
There is also a special promotion with Kopps in Glendale, Greenfield or Brookfield or the Chocolate Factory in Elm Grove, Waukesha. Oak Creek, Pewaukee, Menomonee Falls, Delafield, Oconomowoc or West Bend TODAY where if you stop in any of these restaurants you can get a free root beer float while supplies last.
Sunday, August 24th, Anniversary Party
80s-themed anniversary bash on Sunday, August 24 from 11 am to 6 pm in the Brewery’s Grand Hall and parking lot at 701 W. Glendale Avenue in Glendale.
Guests are encouraged to wear their favorite 80s outfit. Random Sprecher-themed gifts will be handed out to individuals who really express themselves.
There will also be a contest where anyone turning 40 in 2025 (proof of age is required) can enter to win: 1 prize: a private tour and tasting for 40 people; 2nd Prize: 40 bottles of soda/beer; 3rd Prize: a $40 gift card. Enter by the Sprecher Ambulance in the parking lot.
A limited number of brewery tours will be running. Guest must register for them in advance at https://sprecherbrewery.com/pages/brewery-tour
Music/Other Fun Things to Do:
11 am–6 pm Food Trucks
12–1 pm: Overflow Band
2–3 pm and 4-5:30pm: One Louder, an 80s cover band
1–2 pm, 3-4 pm: 80s themed Music Bingo
Ongoing: Kids activities (crafts, facepainting and games)
