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Governor Evers activates price-gouging protections in 4 counties after last month’s severe storms

Neil DoylebyNeil Doyle
August 10, 2026, 7:38 am
in Business, Environment, Government and Politics, Health, Homepage Showcase, News, Wisconsin
A woman walks among debris after a tornado struck Monday, July 27, 2026, in Menasha, Wis. (AP Photo/Kayla Wolf)

A woman walks among debris after a tornado struck Monday, July 27, 2026, in Menasha, Wis. (AP Photo/Kayla Wolf)

MADISON, Wis. — Governor Tony Evers has declared a period of abnormal economic disruption in four Wisconsin counties recovering from last month’s destructive storms, allowing the state to enforce protections against price gouging.

Evers signed Executive Order #303, covering Outagamie, Winnebago, Forest and Vilas counties. The order directs the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) to enforce prohibitions against excessive prices for everyday necessities and lodging.

BREAKING: I'm declaring a period of economic disruption in several counties due to the tornado and storms last week so we can crack down on price gouging on things like lodging for folks who have been displaced and other daily essentials. ⬇️https://t.co/9rJGOcV7VH

— Governor Tony Evers (@GovEvers) August 7, 2026

The declaration follows severe storms that caused widespread damage across eastern Wisconsin, including an EF-3 tornado in the Menasha and Appleton area. The storms also brought high winds, hail, power outages and disruptions to public water systems.

“Folks who’ve just lost their family homes and businesses shouldn’t have to worry about paying outrageous prices for simple necessities like a place to sleep, food to eat, or any other everyday essentials,” Evers said.

The governor says the protections are particularly important for residents who have been displaced and are now paying for temporary housing or repairs to homes, vehicles and other property.

DATCP is also urging storm victims to be cautious when hiring contractors for repairs. Consumers who believe they have encountered price gouging or other questionable practices can file a complaint with the agency or call its Consumer Protection Hotline at 800-422-7128.

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Tags: DATCPForestGovernor Tony EversOutagamieprice gougingsevere stormsTornadoVilasWinnebagoWisconsin

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