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Are Milwaukee’s suburbs becoming more urban?

Elisabeth MontemurrobyElisabeth Montemurro
September 22, 2026, 12:39 pm
in Business, News, Video, Wisconsin's Midday News

There’s an interesting thing happening in Milwaukee area real estate right now. Some of the most ambitious new development activity is not happening downtown. Suburbs like Wauwatosa are planning for new housing, retail and public amenities, while Waukesha is planning for hundreds of new apartments.

So what is driving developers toward Milwaukee’s suburbs and making them more urban in the process? Josh Jeffers, founder and CEO of J. Jeffers & Co., joined Wisconsin’s Midday News for Crane Watch to discuss why suburbs are seeing more housing and mixed-used activity as developers look for land, ammenities and opportunities outside of downtown Milwaukee.

Watch or listen to the conversation.

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