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    The National Weather Service has issued a flood watch.

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    Police lights. Photo by Scott Rodgerson on Unsplash.

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    Olympic Gold Medalist Jordan Stolz joins Vince Vitrano & Erik Bilstad on Wisconsin's Morning News live in studio, March 17, 2026 (Photo: Elisabeth Montemurro)

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    Sentencing date set for former Milwaukee County Circuit Judge

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Why Milwaukee is yelling “timber”

byGina Cuccio
July 29, 2024, 4:41 pm - Updated on August 13, 2024, 3:47 pm
in News, Wisconsin, Wisconsin's Midday News
Why Milwaukee is yelling “timber”

MILWAUKEE, Wis. – The Ascent in Milwaukee’s East Town neighborhood is currently the tallest mass timber building in the world, with competition looming on the horizon. 

But all this talk about timber might have you wondering, why the switch from concrete? And is there an increased fire risk involved? 

“If you’ve ever built a campfire, if you throw a really large log in, it doesn’t burn all the way through, it just chars on the outside. Now, there’s a process to it, but basically when it chars, it oxidizes and it stops the flow of oxygen and without oxygen, you can’t have fire,” said CEO of Timber + Partners Tim Gokhman. 

As for the construction process, these buildings are made by gluing smaller trees together, which is better for carbon capture and forests. These buildings can also be completed faster, more precisely, and with less labor. 

“Only wood can do that because only wood can be digitally designed,” said Gokhman. 

While mass timber isn’t the solution every time, Gokhman said he believes more mass timber buildings should be constructed in Milwaukee, as well as throughout the United States. 

Listen to the entire interview from Wisconsin’s Midday News in the player above. 

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Gina Cuccio

Gina Cuccio

Gina Cuccio studied Mass Communication and Sports Media at Concordia University-Wisconsin. She graduated in 2020, after serving as the Student Editor of CUW's official newspaper for 2.5 years. Gina then spent 3 years as a morning show producer at CBS 58 News before coming to WTMJ as a radio producer.

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