A small independent bookstore in Menomonee Falls is finding a big new audience by combining two things Wisconsinites love: books and the Milwaukee Brewers.
Epilog Bookstore owner Michelle Rausch joined Point Taken to talk about the Brewers-themed memes that have helped the two-year-old shop gain attention on social media during Milwaukee’s World Series run.
Now, with Brewers excitement at a fever pitch, a clever social media experiment has introduced the bookstore to an entirely new audience.
And for Epilog Bookstore, the best marketing strategy may have turned out to be the most fun one.
You can check out more from Point Taken on the podcast page or on the YouTube playlist.
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Brewers coverage on WTMJ is sponsored by Potawatomi Casino | Hotel.
