MILWAUKEE – Your Milwaukee Brewers are World Series Champions!
With their victory in the 122nd World Series, the Brewers have captured the first championship in franchise history, delivering a long-awaited title to a fan base that has spent generations believing, hoping and waiting for this moment.
The championship marks the culmination of a remarkable season and the franchise’s first appearance in the World Series since 1982. Tonight, that wait is over.
From packed watch parties and sold-out crowds to unforgettable moments throughout the postseason, Brewers fans from across Wisconsin and beyond helped fuel the most memorable chapter in franchise history. Together, players, coaches, staff, alumni and fans have brought a World Series championship home to Milwaukee.
To celebrate this historic achievement, the organization today announced the Milwaukee Brewers Championship Celebration, taking place this FRIDAY, OCTOBER 30. The day’s celebration will include a parade through the heart of Milwaukee’s historic Wisconsin Avenue and a championship rally and fan festival that will bring the community together to honor the 2026 World Series champions.
The championship parade will begin at 10 a.m. at the intersection of N. 4th Street and W. Wisconsin Avenue and proceed through downtown Milwaukee before concluding at Henry Maier Festival Park (HMFP), where a rally will take place throughout the grounds. Admission to the general HMFP grounds will be free to all fans until capacity is reached.
Tickets to be seated in the American Family Insurance Amphitheater for the rally speeches will be available today with staggered season seat member presales starting at 10 a.m. and the public on sale at 2 p.m. As with postseason Watch Parties, net proceeds from Amphitheater ticket sales will benefit Brewers Community Foundation. For fans without tickets, the rally speeches will be available on various video boards throughout the HMFP grounds.
HMFP will open to the public at 8 a.m. to accommodate fans. On the grounds, guests can enjoy multiple viewing locations with large video screens featuring live parade coverage, along with live music and a variety of food and beverage offerings. For HMFP entry and venue policies, visit AmFamAmp.com.
Fans will have an opportunity to purchase exclusive Brewers Parade/Rally merchandise, available only during the Championship Celebration at HMFP. In addition, the first 50,000 fans at the rally will receive a limited-edition championship rally towel, courtesy of Associated Bank.
The rally is presented by American Family Insurance. Potawatomi Casino Hotel will serve as sponsor of the rally’s live broadcast and local FOX 6 will air the live celebration.
Fans should visit brewers.com/Parade and follow the Brewers official social media channels for the latest updates regarding the Milwaukee Brewers Championship Celebration.
The Brewers Team Store at American Family Field will open at 9 a.m. on October 29 and will operate exclusively out of the merchandise tent located in the 3rd base plaza.
