Another blow to Harley Davidson as it prepares to drop off the S&P 500 on Monday.
“This is the new normal,” industry analyst Mark Gardiner tells WTMJ “It’s not suddenly going to get back to a million bikes a year.”
The S&P going from 500 to 400 doesn’t soften the blow. Gardiner adds that the company is facing other major issues.
“The new CEO is largely trying to refocus the company on core values. I understand that, but that shrinking base market is a big problem.”
Harley has been publicly traded since 1965.
For the full interview with Gardiner on Wisconsin’s Morning News, click in the player above.