The changes are on at established Milwaukee-area shopping malls as established anchor stores go dark, replaced with entertainment and activity-based destinations.
It's happening at Brookfield Square, where a movie theater tavern and Whirlyball venue are planned.
And at Southridge, where there's talk of an indoor athletic complex taking over the former Boston Store site.
Julio Rivera, Professor of Management and Marketing at Carthage College, joined Wisconsin’s Morning News to discuss the collapse of the traditional mall.
To listen to the interview, click in the player below.