American Family Insurance makes it rain again, this time to slap its brand on what we've come to call Miller Park.
The Madison company assumes naming rights to the ballpark in 2021.
We don't know how much Am-Fam paid for the privilege, but it's another sign the firm sees value in attaching its brand to local landmarks- it snarfed up the name of the former Marcus Amphitheater at Summerfest a few years ago.
Andy Larsen, Director of Public Relations at Boelter Lincoln joined Wisconsin’s Morning News for more perspective on the announcement. To listen to the full interview, click in the player below.