Humor and nostalgia were the themes of the 2020 Super Bowl ads, according to the creative designers at Nelson Schmidt.
“Comedy is back. Nostalgia is back,” said Mike Frederick, Chief Creative Officer. “We watch the Super Bowl for entertainment. The last last few years the commercials were more serious. This year they were more fun and more light-hearted and, in my opinion, a lot more memorable than in past years.”
My thanks to Mike Frederick, along with Group Creative Director Jeff Erickson and Designer Sara Hand, for giving their take on the Super Bowl ads. Listen above to our conversation in your podcast player.