The Milwaukee Bucks haven't experienced anything like that since 2001, when they were one win away from the NBA Finals.
New ownership has committed long-term to making the Bucks a champion for the second time in franchise history and make them a perennial contender.
What would it be like for the franchise, and for the city, to experience Milwaukee as the epicenter of the basketball world like Green Bay so often is in the NFL?
Bucks President Peter Feigin discussed that and more on Bucks Insider, part of Wisconsin's Afternoon News.