Watch a news conference with the Bucks:
The new Milwaukee Bucks and Marquette University men’s basketball arena is now named after a Wisconsin financial technology firm.
Fiserv, a company in Brookfield, has made a deal with the Bucks to receive naming rights for the arena – the Fiserv Forum. It is a 25-year arena naming rights deal.
The Bucks will retain naming rights revenue, as they are paying the cost of overruns and maintenance.
“We are excited to partner with the Milwaukee Bucks to create an unprecedented opportunity to elevate our brand as one of the world’s leading providers of financial technology and payment services,” said Jeff Yabuki, President and Chief Executive Officer of Fiserv, in a statement.
“We also expect this arrangement to further differentiate our brand in support of our purpose of delivering value and excellence to our clients every day.”
“We are proud to become a long-term partner with Fiserv, a dynamic international company with a prominent Wisconsin presence, which deeply shares our commitment to bettering and growing Milwaukee,” said Bucks owners Wes Edens, Marc Lasry and Jamie Dinan in a shared statement.
“It was clear from the start of our conversations that the Bucks and Fiserv align perfectly in our goals for innovation and leadership, and carry the same passion for excellence. As Fiserv Forum becomes an internationally recognized venue, we are excited to be an instrumental part of furthering Fiserv’s brand as a leader in its industry. Fiserv Forum will be the entertainment and sporting heart of our city and will deliver memorable experiences for fans and families in Wisconsin for generations to come.”
The Milwaukee Business Journal’s Rich Kirchen joined Wisconsin’s Morning News with more on what Fiserv does and why it’s a good fit for Milwaukee. You can listen to that interview below.
Bucks President Peter Feigin also joined Wisconsin’s Morning News with more on the naming rights deal. You can hear that interview below.
