MILWAUKEE — Milwaukee World Festival Inc. says Generac will replace Harley-Davidson as Summerfest’s newest stage sponsor.
We’re pumped to announce a new partnership with @generac! Generac Power Stage will introduce a new stage design that adds video capabilities, an expanded building footprint & more for Summerfest 2021. Read more: https://t.co/7btQlguq1S pic.twitter.com/JROMJ15qmz— Summerfest (@Summerfest) November 10, 2020
Summerfest and Harley-Davidson announced last week their partnership was ending after more than two decades.
The ‘Generac Power Stage’ is set to undergo renovations, including new video screens, lighting and seating, among other upgrades.
“We are thrilled to welcome Generac to the dedicated group of corporate sponsors who ensure Summerfest continues to offer world-class entertainment to our community and throughout the globe,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc. “Upgrades at the Generac Power Stage will enhance the festival experience for fans and artists alike, and we are grateful to Generac for their leadership, generosity and vision.”
Generac will also sponsor the festival’s annual Military Appreciation Day admission promotion and will become the Official Power Technology Sponsor of Summerfest.