TALK 101.7FM Milwaukee has been acquired by Good Karma Brands, owner of 620 WTMJ-AM and 94.5 ESPN Milwaukee.
The former progressive-talk station is currently broadcast content from 540AM ESPN, but it is believed it will transition to local programming sometime in the future.
“As a Milwaukee-based company, we are excited about any opportunity to expand our reach in the market,” said Steve Wexler, vice president and market manager for Good Karma Brands in Milwaukee. “Right now, we’re excited to put the ESPN network on a strong FM signal at 101.7.”
The purchase includes 1510AM which will simulcast programming from 101.7FM.