The Big Gig is changing formats next year.
Summerfest 2021 will take place over three consecutive weekends in 2021, Milwaukee World Festival announced Thursday.
The festival will run (Thursday – Saturday) on June 24-26, July 1-3, and July 8-10, 2021. The three weekend model provides an extended booking window, opening more opportunities to add national talent to daytime programming, according to MWF.
Don Smiley, President & CEO of Milwaukee World Festival released the following statement: “The pandemic, which resulted in the cancellation of the 2020 event season, profoundly impacted our non-profit organization. In response, our leadership team analyzed available data, patron surveys and the event landscape and ultimately determined the best possible path forward for Summerfest was to transition to a new format.”
The following shows are already scheduled for 2021:
Khalid – June 24, 2021
Luke Bryan – June 25, 2021
Justin Bieber – June 26, 2021
Dave Matthews Band – July 1, 2021
Blink-182 – July 2, 2021
Halsey – July 3, 2021
Chris Stapleton – July 8, 2021
Guns N’ Roses – July 10, 2021
It is not yet known if Summerfest will continue with the new format beyond 2021.