UPDATE: Friday, 11:40 a.m.
Listen to Jane Matenaer with Mayor Tom Barrett and Bucks President Peter Feigin.
Update: Friday, 9:40 a.m.
Watch live: courtesy TODAY’S TMJ4
MILWAUKEE- The Milwaukee River is going green for the NBA playoffs.
The Bucks received permission from the city of Milwaukee Wednesday morning to dye the river green ahead of their first round playoff series.
“We had the idea for a while and we’ve seen our sister city of Chicago do some fun team things and we got it in our brains to do dynamic, unique, eclectic, promotions to get the city excited about it,” Bucks President Peter Feigin tells WTMJ.
Feigin says it took about six weeks of negotiations with the City of Milwaukee and the state DNR to get an agreement in place.
“Thank goodness for the Mayor’s office,” Feigin added. “They have been heroic in making this happen.”
Feigin says the dyeing process will happen Friday, though exact details have yet to be locked down.
The Bucks are the Eastern Conference’s number one seed heading into this weekend’s playoffs. The NBA will announce playoff matchups, and game times, later this week.