Watch – a news conference with the Brewers and American Family Insurance.
WTMJ’s Greg Matzek discussed the move on WTMJ’s Steve Scaffidi Show Tuesday. Listen below.
It will be the home of the Milwaukee Brewers for the 19th year in 2019. But it will soon have a new name.
WTMJ’s Greg Matzek reports…
Communication sent to @MillerCoors employees today explain that #MillerPark naming rights are coming to an end when current agreement expires in 2020. American Family Insurance will be the new naming rights sponsor of the home of the #Brewers. Press conference at 2PM today.
— Greg Matzek (@gmatzek) January 22, 2019
American Family Insurance will place its name on the stadium for 15 years, but the name has not yet been announced.
The company’s offer to the Brewers was reportedly “incredibly rich,” according to the Milwaukee Business Journal, a WTMJ news partner.
The move is much in line with the recent naming rights purchases American Family Insurance has made across the state.
Reaction to the move was emotional on social media as the news broke.
Madison-based American Family Insurance has also recently bought the naming rights to the main amphitheater at the Summerfest Grounds.
The move may prompt numerous related changes, one of which could include the north-south freeway which borders Miller Park. It is currently called Miller Park Way.
Check back for more details on this breaking story as they come in to us.