In the sports memorabilia business, Packers fans are usually loyal, and business is always steady.
But after a two-year absence from the postseason, an NFC Championship run has collectors especially eager.
“When there’s new players that emerge as stars, like Aaron Jones, people are excited about that,” said owner of Jeff’s Sports Inc., Jeff Lemieux. “It’s new guys to collect, so that’s good for my business.”
Lemieux says they sell a little of everything, but there are items that sell better than others during these kind of runs.
“People want all the Super Bowl merchandise,” he said. “We do a lot of novelties, so all the pennants and the banners, and the bumper stickers, and the key chains. We’ll start to order that right now on an if-when basis. It’s exciting.”
Click in the player above to hear more from Lemieux.