The years long partnership between Milwaukee’s iconic motorcycle maker and the World’s Largest Music Festival is coming to an end, the Milwaukee World Festival announced Thursday.
In a statement, Summerfest announced it was grateful for the two decades Harley Davidson was a major sponsor, “but that time has come to an end.”
“We enjoyed having Harley-Davidson associated with Summerfest and celebrate the many diverse artists that played the
Harley-Davidson Roadhouse through the years,” said the statement. “As times change, Summerfest, the Milwaukee business community, and our sponsors evolve, bringing new opportunities. All of us, at Milwaukee World Festival are looking forward to a new chapter of the festival in 2021, including bringing on new partners to grow Summerfest.”